A profitable company bases its business always on a clear, strong, and skilled strategy. Strategy needs always be at the core of all businesses.
Innovation strategy has to be based on commercialization and it has to base on business strategy. It is not a separate strategy.
In producing an innovation strategy it is important to evaluate the present state of affairs, but it is even more important to anticipate future chances and opportunities from the viewpoints of customers, the business ecosystem, and one’s own organization.
Innovation strategy is one of the most enthusiastic management tools, and by concretizing it the company will achieve the best and fastest results.